Webshops

At Sophisticated GEEK^®, we specialize in delivering end-to-end eCommerce solutions tailored to the video game industry. Building on our experience as a trusted partner for merchandise, collector’s editions, and creator kits, we now offer a dedicated service that empowers studios and publishers to connect with fans through fully managed online stores. Our eCommerce services cover every aspect of launching and operating a custom-branded webshop — from concept development, store design, and product management to logistics, fulfillment, and global distribution. We enable our partners to offer premium merchandise directly to their audiences without the operational burden. With expertise in producing high-quality apparel, limited-edition collectibles, and exclusive merchandise drops, Sophisticated GEEK^® helps studios and publishers enhance brand engagement and create lasting fan experiences. The first eCommerce project was developed in partnership with Electronic Arts and Hazelight Studios, resulting in the official Hazelight Gear Store: store.hazelight.se By integrating merchandising directly into the fan journey, we support our partners in building scalable, long-term merchandise strategies that align with their brand identity and business goals. If you’re looking to strengthen your brand’s connection with fans through a seamless eCommerce experience, we’re here to help.